I'd say that this story illustrates the ideal situation for a farmer trying to build up their businesses within local and regional food systems. We'd like to be able to help facilitate the expansion of local Grain Chains by creating the digital infrastructure to help augment word-of-mouth business relationship connections with a web-based resource. Our Map Explorer is just a small example of how we want to approach simplifying the connection making process. 

As someone who has spent a considerable amount of time over the last several months researching small mills as well as small grain growers, I can say it is a lot of work just trying to find them an understand the products they offer and how to get them. On the other side of that work though, I see a large potential for new markets for farmers if the connections between them and the food creators can become easier to discover and, in turn, establish.